38 Years & 3 Generations of Customer Service!

Jerry Watters

"Our business success model is pretty simple: Take care of customers, and they'll take care of you. We give our customers as much value for their dollar as we can, and now more than 30 percent of our annual business is repeat sales. With some families, we have three generations who buy their vehicles from us" - Jerry Watters

Thad & Todd Watters

1963 GMAC Platinum-Plus Dealer Jerry Watters & his father, Charlie Watters,
operated M&W Motors in Des Moines, Iowa.

1973 Year after year, the number of repeat customers multiplied,
and the dealership grew to become Watters Autoland.

Today Jerry Watters' two sons, Todd and Thad, hold positions as general manager and used-car manager, respectively. They hope their sons will carry the family tradition well into the future.

One thing the Watters family values is the sense of pride and loyalty among its 32 employees.
In an industry plagued with turnover, the Watters have been fortunate to retain many
of their employees through the years.

Watters Autoland's future plans call for even more growth - including another dealership. "Growing the business to include another dealership would be perfect for the fourth generation of the Watters Family." - Todd Watters